Now this is the natural progression from 'we provide cheap access to Rightmove' to the tried and tested mantra of local people sell local property.
However, is it wise to fund the expansion of a low margin product in a competitive market from so little capital? The low cost model is seen as safe; the only real outlay is a Rightmove subscription, which isn't burdensome.
All those staff that need salaries/paying (are they salaried, or on pure commission?) will add a burden to perform. If Hatched does not grow like gangbusters, the extra expenses could push them into unsustainable losses.
Ambitious, but I think this is more bluster and a PR exercise from Hatched founder Adam Day.