Will Agents' Mutual members ditch Rightmove or Zoopla?

The question no-one is asking, but fundamentally the only question that counts.

It doesn't matter what the portal will look like, whether the tech is any good or whether consumers will even turn up.

All Agents' Mutual needs to succeed is recruit agents and have those agents take their money (and listings) away from one or t'other of the UK portal duopolists.

With 3,000 agent branches out of c.16,000, they make a dent. With 5,000, Rightmove and Zoopla's stock prices will tank, and all people (equity analysts, investors and journalists) will talk about is Agents' Mutual.

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