There's no embarrassment in clicking away from a website, like there is when you walk into a Realtor's office. There's no pressure to make chit chat or leave your email address. Online is brutal, and simple.
So it gives me great pleasure to see the talented designers behind Everdwell make single property websites that are so very simple.
Will Caldwell isn't flying below the radar. Alongside a regular column for Inman News and Entrepreneur.com, he flies high above the surf with his own Kiteboarding company. But his current passion, Dizzle, has greater scope for attention seeking.